Amazon has blocked Meta’s AI agent Muse from buying products on its site, saying it violates Amazon’s terms of service. Walmart and Shopify have integrated Muse; the article argues this could help them gain market share if adoption grows.
Muse can search for prices and make purchases based on user requests, as well as handle tasks such as ordering groceries. The article suggests Amazon may be seeking to protect its retail ecosystem and advertising business, since agent-led purchases could displace ad-driven impulse buying. Amazon has also blocked agents from OpenAI and Google; it sued Perplexity, alleging it concealed its AI agents while scraping Amazon’s site.
Best Buy, Dick’s Sporting Goods and other retailers are also embracing Muse. The article says agent-led shopping could reduce friction and possibly returns by helping shoppers find lower prices; it also notes Amazon’s convenience, broad selection and Prime delivery as advantages.
