Elite Motorsports owner Richard Freeman is reshaping the NHRA team’s sponsorship model around access to drivers, crews and corporate hospitality, not just car decals. An alliance with Tony Stewart Racing lets the organizations pool sponsorship, marketing and hospitality assets.
Elite All-Access offers partners a customizable trackside venue with tables, TVs and chef-prepared meals, where they can host customers or employees. The area sits between Erica Enders’ Pro Stock car and Tony Stewart’s Top Fuel car, placing guests close to both operations.
Elite acquired Josh Hart’s Top Fuel program in late 2025 and fields entries in Top Fuel, Funny Car, Pro Stock, Pro Mod and Sportsman categories. Freeman said he hopes new team haulers will debut sometime in 2027.
