Google is rolling out Demand Gen updates this week: YouTube viewers can ask AI-powered questions about products shown in videos, one-tap image ads are coming to Shorts and Gmail, and businesses can promote locations through affiliate extensions in Google Maps.
YouTube’s Ask YouTube feature will appear alongside in-stream product feeds, letting viewers get product information without leaving playback. Google says advertisers adding Gmail to Demand Gen campaigns see their image creatives average a 40% increase in conversions at the same ROI; the one-click Shorts format uses uploaded 9:16 full-bleed image ads.
