Disney+ raised its U.S. Premium ad-free price from $18.99 to $21.49 a month on Sept. 23, a $2.50 increase (about 13%) and its fourth hike in four years. New subscribers pay immediately; existing monthly customers face the higher rate on their next billing cycle.
Available reporting did not clarify pricing for all annual, grandfathered or promotional accounts. The article also lists Disney+ with ads at $12.49 a month, up 50 cents, and Hulu ad-free at $21.49, up $2.50.
