Fenty Beauty, Glow Recipe and Huda Beauty introduced similarly packaged under-eye patches within days, prompting fans to question the resemblance. The brands responded with jokes and memes, treating the apparent clash as playful rather than hostile.
The patches have different formulas despite their similar packaging. Korean beauty brand Wonder Bath was also a contender and was seemingly already selling a similar slice-serum setup.
Huda Beauty reportedly suggested the brands had been “screwed over by the same packaging supplier,” in an alleged comment shared by Marketing With M. BuzzFeed said it had reached out to Fenty Beauty, Huda Beauty and Glow Recipe for comment.
