A Forbes analysis argues Apple could launch a MacBook Ultra costing more than $3,000, with an OLED touchscreen, instead of adding those costly features to standard MacBook Pros. The premium tier, it says, could help protect margins and limit overlap with iPad Pro.
The article says Apple currently uses mini-LED panels across its MacBook range and argues OLED would raise costs, particularly for lower-priced models with little margin to absorb them. It predicts existing lines would remain for price-sensitive and corporate buyers, while the Ultra would set a higher price tier.
The proposal also faces usability and product-boundary questions, according to the article: touchscreen use on a laptop means reaching away from the keyboard, while macOS apps would need keyboard-and-trackpad alternatives. It says touch and Apple Pencil support could blur the distinction from iPad Pro; iPad Pro M4 and M5 models with Magic Keyboard are listed at $1,400–$2,000.
