The Laughing Cow has put its normally smiling mascot in a serious pose with the message “We need to talk” on select Creamy Original cheese-wedge packs for a new campaign. The company says the change is temporary and the mystery will start to unfold in coming days.
The special packs are available in select markets across every state in the continental U.S. and in more than 4,700 stores, according to Bel Brands USA. A QR code on each pack takes shoppers to a campaign website to investigate and submit theories.
