Nike reports first-quarter FY2027 results after market close Oct. 1; Wall Street forecasts $0.44 per share in earnings and $11.33 billion in revenue. With shares down nearly 43% this year, Motley Fool says anything short of a meaningful upside surprise could trigger a sell-off.
Nike’s turnaround effort, led by Elliott Hill after he came out of retirement in late 2024, has yet to produce clear progress. Fiscal 2026 sales were flat year over year and earnings fell 3%; the article cites competition, promotional selling, concerns about product innovation, tariffs and weak consumer demand in China as pressures.
Analyst views differ: Jefferies’ Randal Konik expects progress in the report and says shares could double sooner than investors think. Piper Sandler’s Anna Andreeva cut her price target to $38 from $45 but kept a neutral rating; Bank of America’s Lorraine Hutchinson lowered hers to $30 from $47 and rated Nike underperform, saying product innovation had not yet had a material impact. Nike competitor Lululemon guided to a 5%–7% annual revenue decline in 2026.
