A Motley Fool contributor predicts Ferrari will be a stronger investment than Ford over the next decade: Ferrari shares gained 742% in 10 years, while Ford shares rose 8% (84% including dividends). Ferrari’s net income rose 377% over that period; Ford’s fell 33%.
The author credits Ferrari’s racing heritage, design and technical capabilities, pricing power, and deliberate production limits for its brand strength. The article portrays Ford’s mass-market business as more exposed to rivals and new entrants.
The article also points to Ferrari’s Luce, its first fully electric vehicle, unveiled in May: initial reactions were described as disappointing, but an exclusive model sold for $40 million at an August charity auction. The writer notes that past performance does not indicate future results.
