Benon, a luxury home-textile house founded by Charlie Lindström, Lea Ryrstam and Axel Wikner, plans its debut for early October 2026. Homewear will be hand-sewn in Stockholm and bedding made in Italy; a Marvel duvet cover costs €1,000.
Marvel has a plissé border and 56 buttons, each sewn by hand onto matching hand-worked loops. Lindström says the €1,000 price reflects Giza 87 cotton and labor by Stockholm seamstresses and Italian artisans; he puts the cover’s landed cost at about $700 before shipping, packaging and tax. The Signature line starts at €400; Benon does not discount and makes its Atelier tier to order.
The collection also includes bath textiles and cashmere. Benon’s design and prototyping studio is LiLaRo, the Stockholm tailoring atelier co-founded by Lindström’s mother about 40 years ago; one of its original seamstresses still works with the team. The company is developing a bed frame with shareholder and collaborator Joris Poggioli and plans a physical space in Stockholm for 2027.
