HubSpot co-founder Brian Halligan sold 8,500 indirectly held shares for about $2.1 million on Sept. 15 under a Rule 10b5-1 plan established in March. The stock’s one-year total return was -52% on the sale date; he retained a beneficial interest in 422,025 shares.
Halligan established the plan on March 12; such plans let insiders schedule sales in advance. Of his remaining shares, 354,025 were held directly and 68,000 through Wolf Investors LLC, together representing about 0.82% of HubSpot. The LLC’s sole member is the Brian P. Halligan 2026 New Hampshire Trust, of which Halligan is settlor; Paul Karger manages the LLC.
HubSpot cut its 2026 full-year sales outlook after second-quarter results, from $3.69 billion–$3.70 billion to $3.678 billion–$3.686 billion. Both ranges represented projected year-over-year growth of 18%; the article cites the revision as a key factor in the stock’s decline.
