Sunderland are entering the 2026-27 season without a front-of-shirt sponsor, the first time since 1983-84. Roker Report says talks are continuing and the club still expects a high-value deal, but no replacement has been announced.
A summer rumour linked Sunderland with Visit Ghana; the article says the deal would have set a club record for sponsorship income, but it is unclear why it fell through. The writer says the pool of potential sponsors is smaller because gambling firms are no longer permitted on shirt fronts.
The commentary also points to Sunderland’s crypto-casino sleeve sponsor and questions the distinction between barring gambling deals from shirt fronts while allowing them on sleeves.
