Nike reports fiscal first-quarter 2027 results Oct. 1; The Motley Fool advises investors not to buy until the company proves it can revive revenue growth. Shares are at a 12-year low, nearly 80% below their 2021 peak, and analysts forecast revenue to fall 2% in fiscal 2027.
Nike reported $46.4 billion in fiscal 2026 revenue, virtually unchanged year over year. Its earlier move to online-only sales cost shelf space, giving On Holding and adidas an opening to take market share. Nike reversed the move, but The Motley Fool says regaining that share may be difficult. Nike was removed from the S&P 100 earlier in September.
The article cites a multiyear-low P/E ratio of 17 and a 4.6% dividend yield, but Nike paid $2.4 billion in dividends in fiscal 2026, more than its $2.2 billion in free cash flow. The Motley Fool warns the payouts could strain finances if conditions do not improve and might put Nike’s place in the Dow Jones Industrial Average at risk.
