LIMRA research: 40% of life policyholders rarely or never hear from insurers

TheStreet

Life-insurance adviser Phillip Snyder says weak follow-up can leave buyers unsure of their policies. LIMRA research says 40% of policyholders rarely or never hear from insurers after purchase. Snyder said high upfront commissions contribute to short-term selling.

Snyder said advisers should explain a policy’s purpose, how it works and its options before purchase, then review ownership, beneficiaries and assets as clients’ circumstances change.

He said his firm still serves some clients decades after a policy purchase, including people who no longer generate revenue for the practice.

#life-insurance-client-retention #LIMRA-policyholder-follow-up
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