After Meta’s Sept. 23 Connect, JPMorgan lifted its price target to $920 from $820, saying Muse could become the most widely used consumer AI app since ChatGPT. Morgan Stanley kept its $775 target but flagged Meta’s AI glasses for potential 2027 upside.
JPMorgan and Morgan Stanley both retained Overweight ratings. JPMorgan analyst Doug Anmuth cited Muse’s early traction: it became the top free iOS app in the United States, overtaking ChatGPT, and drew more downloads than Claude and Grok in its first two weeks, CNBC reported. Meta added shopping connectors for Walmart, Best Buy, Sephora and Wayfair; Muse had connected with more than 2,000 apps, and Mark Zuckerberg confirmed Meta plans to take a fee on purchases.
Meta moved the glasses’ battery and processor into a separate puck, reducing the glasses themselves to roughly the weight of a deck of playing cards. Meta accounted for 68.7% of global smart-glasses shipments in Q2, while Samsung and other Android XR partners were preparing rival products later that fall. Meta shares rose roughly 3% to around $768 the day after Connect, after gaining nearly 25% since Muse’s initial launch, Benzinga reported.
