StockBrokers.com’s Jessica Inskip says social media can flag consumer demand and investor sentiment; she cited the Apple Neo MacBook going viral before analysts noticed it. She said viral posts warrant further investigation, not investment decisions on their own.
Inskip said platforms first show posts to a small audience, then broaden their reach when users like them, as companies seek to keep people online and earn advertising revenue. She likened the spread of a post to a ripple that can grow into a wave.
Inskip said a short video explaining how the S&P 500’s composition changes and rebalances went viral. She described it as shifting from mainly industrials to more artificial intelligence, and said retail traders may not know what indices contain and should be informed.
