Disney raised prices for Disney+ and Hulu on Wednesday: ad-free plans cost up to 13% more, while each ad-supported tier rises 4% to $12.49 monthly. Disney+ without ads now costs $21.49, up from $18.99; an ad-free bundle covering both services is $21.99.
A comparison of the same seven ad-free streaming services puts their combined monthly price at $130.43, versus $71.93 in summer 2020—an 81% increase. The article's current figures put Disney+ above Netflix, which costs $19.99 a month.
The author argues Disney's $21.99 bundle could support subscriber retention, predicting the company may fare better than Apple TV+ and Peacock after their recent price increases. The article says Disney's streaming operations have been profitable for two years and argues the additional $2.50 per subscriber each month could materially affect the company's bottom line.
