Coca-Cola becomes Newcastle’s soft drinks and STACK partner

Newcastle United has agreed a multi-year partnership making Coca-Cola the club’s official soft drinks partner and presenting partner of St James’ STACK. The club called it a global deal but did not disclose its value or exact duration.

The deal will bring live music, interactive fan activities, matchday giveaways and VIP experiences to STACK throughout the season. It also includes digital content combining football, music and Newcastle culture.