Atlanta City FC, the NWSL’s 17th franchise, unveiled its name, phoenix crest and Atlanta Red and Georgia Peach colors on Sept. 28, ahead of its 2028 debut at Mercedes-Benz Stadium.
The club says the phoenix represents the idea that something extraordinary can arise from destruction. A hidden “A” stands for Atlanta pride, while the dogwood’s four petals symbolize unity and community across all four seasons.
In its reaction, SB Nation praised the crest’s city ties and design, but said the city-based name offers less of a distinctive identity. The article also said no other NWSL team uses the red-and-peach color combination.
